A walk through every role since 2007 — creative agencies, broadcasters, gambling, banks, retailers, drinks, and now AI. Where I started, where I've been, and what I'm building today.


Engineering Manager
Embedded directly with Dentsu (Japan's largest advertising agency) and Google Cloud teams to architect and deliver a greenfield production SaaS advertising platform. Owned technical leadership across architecture, security, and PCI DSS compliance; partnered with senior stakeholders at the customer to shape strategic technical direction and unblock delivery at risk.
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Founder & AI Engineer
Founded independent AI consultancy delivering production agentic systems for strategic customers across PropTech, AgTech, and HR Tech — embedding with founding teams to ship end-to-end, from data annotation through model deployment on edge devices, with MLOps infrastructure for continuous training. Codified each engagement into reusable architecture, evaluation, and prompt-engineering playbooks.
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Engineering Manager
Role progression
Managed 40+ engineers across globally distributed teams with direct reports, conducting regular performance reviews, 1:1s, and career development sessions to drive team growth and retention.
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Software Engineer
Drove front-end development for digital transformation initiative serving 2M+ daily readers, specialising in web performance optimisation and modern development practices. Delivered significant Core Web Vitals improvements across the platform.


Principal Software Engineer
Led development of highly available, scalable enterprise solutions to replace existing Digital Customer Experience platforms serving 4M+ customers. Architected new microservices-based commerce platform with 99.9% uptime targets.


React Developer
Developed features for node/react mono-repo website serving 24M+ customers, creating bespoke React components using Adobe Spectrum design system for cross-team reusability and maintaining design consistency.


Engineering Founder
Founded and developed serverless PWA commerce platform with real-time price tracking, reviews, and deal notifications during the pandemic.


Lead Full Stack Developer
Provided technical leadership and mentorship to the engineering team, directing implementation strategies across multiple workstreams while conducting code reviews and establishing best practices. Led solution architecture decisions across the Financial Planning division, aligning technical roadmap with board-level IT strategy initiatives.
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Engineering Founder
Built SaaS platform with three products and eight distributed microservices supporting 1,000+ online retailers, successfully acquired by Hustle Got Real.


Full Stack Developer
Developed Client Side Sports UI across all platforms for the world's largest online gambling operator serving 45M+ customers globally. Helped lead re-write of legacy ActionScript to HTML5, mentored developers, and delivered performance improvements across the platform.


Developer → Senior → Development Lead
Role progression
Directly managed 13 engineers, conducting performance reviews, career development, and regular 1:1s. Recruited, interviewed, trained and onboarded all direct reports, building a high-performing team from scratch.
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Javascript Developer
Contributed to various JavaScript-based projects for creative agency clients, developing and maintaining interactive client-side web applications with focus on user experience and cross-browser compatibility.
Newcastle, Tyne & Wear · Cumbria · 1992 — 2007
Northumbria University
Newcastle College

Packhorse Inn
Front-of-house management in a busy Lake District pub: cash reconciliation, staff hiring & training, customer escalations, and cellar operations to CAMRA standards.
Keswick School